Please describe your distinctive achievements and why you deserve to win this award
I do not consider what I do as a profession. It is a creative activity which allows me to express myself, my imagination and what is in my soul. I strive to give my absolute best, in order to continue and maximize my father’s beautiful work. This has no price and it is not for sale. Therefore, my most distinctive achievement has nothing to do with my studies, my professional career or recognition. It is my faith and loyalty to what I love most doing, which is creating unique designs. In order to succeed in this, I strive for my best to bring new ideas and combine fashion with arts, culture and current international affairs.
I think of fashion as a powerful way to begin great things. The appearance is the mirror of my mind, soul and heart. It is a wave to express tangible concepts, to start a wave, to revive and to protest…and this is what I do.
Please identify the dimension of your national or international impact
The impact of fashion is tremendous world-wide.In view of this, I created a new brand titled “Athena by Tranoulis”,as a voice among others around the world, to protest against the theft of the Parthenon Marbles dating over 200 years ago.The collection was honoured to be part of the Balkan Fashion Week this year, with a collection of clothes in the style of Ancient Greece, framed by quality fabrics.The character of the clothes in this show, demonstrates the start of a new movement and was hailed internationally as a wonderful initiative for the return of the Parthenon Marbles to their birthplace.The exclusivity of the new «TAKE ME HOME» campaign belongs to the second generation of the fashion house, me and my brother Anastasios.
Irrespectively of this, “Tranoulis fashion house” and me personally,has participated in numerous high-profile international beauty contests,for many years.
I consider these as national achievements with an international impact.
Please describe your aspirations for the future
My aspiration for the near future is to focus on the “TAKE ME HOME” campaign. As part of the campaign’s planned actions, this autumn, I will present the ancient Greek style collection in both Greece and other cities in Europe, with London being the final destination.
This collection is a symbol of Greek culture. A black dress symbolizes the mourning and tears of a Caryatida, which stands far from its people and is the object of admiration by thousands at the British Museum of London.
I am ready to do something special and different for my country, for myself, my children, my culture and heritage. I am proud of my country and my origins and I want to demonstrate to the world that despite the current economic crisis, Greeks care about the protection and preservation of our marvellous historical and cultural achievements and we prove it.
Please identify one challenge you met in your career and how you managed to overcome it
The process of making the “TAKE ME HOME” campaign internationally known was an extremely difficult affair, and one that I personally undertook on the behalf of my family fashion house. Having to deal with the international community of fashion organizers and convincing them of the professionalism of a Greek business in the times of public outcry for the economic crisis plaguing Greece, was strenuous.I had to forward to them a multitude of examples of my previous work, made full pre-payments which were required for my participation in the shows and was thoroughly consistent with all requirements they requested.All my efforts culminated in a hugely successful show, one that was internationally acclaimed and made our campaign for the return of the Parthenon Marbles back home a strong message to the world.It further proved, that Greek professionals and businesses are still very much alive, with a powerful vision of a creative future.
Please include your bio
Born in Athens in 1981,since my childhood I familiarized myself with fashion images.I remember watching my father,designing beautiful clothes and wedding dresses.I was inspired from his love for his job and was amazed by the large impact in the fashion field.He convinced me to study fashion design and he was the best teacher I could ever have.
In 2001,I graduated from HEN a non-profit organization founded by women,supporting educational programs related to culture,art and fashion fields.
I completed a Business Administration degree at St. George’s College which enabled me to run the family business,with my brother,in an efficient & successful manner.
My work field is designing beautiful,unique evening dresses and accessories for the “Tranoulis Fashion House”,organizing and participating in fashion events both in Greece and abroad.We have numerous participations in the most prestigious beauty contests all over the world,such as the Miss World,Miss Globe & Miss Europe beauty pageants.This year,we participated in the Balkan fashion week and multiple events within Greece.
In 2017,I was honored to be the judge of Star & Miss Hellas beauty pageants,electing the Greek beauties that would represent Greece in international beauty contests.
This year our fashion house celebrated it’s 30th anniversary and I am proud to be a part of it.I believe that the most important achievement in my life is my marriage & two beautiful children.I am grateful to my family,for all the support and the love they gave me throughout these years and without which,I could not have achieved a successful professional life.